Craig Underhill
Creating a Squarespace website to showcase ceramics and support online sales
Project: Craig Underhill Ceramics
Platform: Squarespace
Focus: Gallery + e-commerce
Outcome: Clear site supporting exhibitions and online sales
Overview
A Squarespace website and brand development project for ceramicist Craig Underhill, focused on presenting his work clearly and supporting growing online sales.
The Objective
The goal was to create a website that could:
Showcase ceramics and paintings in a clear, gallery-style format
Support e-commerce and online exhibitions
Provide a simple structure that could be easily updated
Create a consistent and professional online presence
The Challenge
The project required balancing visual presentation with functionality.
Key challenges included:
Presenting artwork clearly without unnecessary complexity
Structuring the site for both browsing and purchasing
Supporting seasonal online exhibitions and sales
Ensuring the client could manage updates independently
What I delivered
Website Design & Build
Custom Squarespace website
Clean, gallery-focused layouts
Fully responsive across devices
Branding
Simple, refined brand identity
Consistent visual style across the site
E-commerce Setup
Online shop for ceramics and artwork
Structured setup for “pop-up” online exhibitions
Flexible system allowing the client to update products independently
Book Design & Production
Design and production of An Inch to a Mile (2026)
64-page printed book featuring Craig’s ceramic work
Layout, typography, and print-ready artwork
Ongoing Support
Technical support and advice
Continued refinement of the website as the business evolves
The Result
The website now provides a clear and flexible platform for both showcasing work and supporting sales.
Artwork is presented in a clean, focused way
The e-commerce system supports regular online exhibitions
The client can confidently manage and update the site
The website supports both visibility and sales growth
Working Process
The project was collaborative, with a focus on simplicity and usability.
Development of initial concepts and structure
Iterative refinement
Ongoing support and guidance
Testimonial
“It’s looking great and feels much simpler from my perspective. I feel better having one good website rather than two… I’m pleased the site will be ready for my next Online Exhibition.”
