I help businesses turn their Squarespace websites into enquiry-generating tools.
With over 30 years in graphic and web design, I specialise in improving Squarespace websites so they generate more enquiries. Quite simply, I love what I do. Every one of my projects is treated with an individual approach, using thought, insight, and focus on your audience to create designs that make an impact.
If you already have a website but feel it isn’t performing as it should, I can help identify what’s holding it back and how to improve it. You may also be looking for help with your brand or print project. Look no further.
A calm, structured approach to improving your design
I work closely with clients to refine and improve their existing brands and websites, focusing on clarity, structure, and user journey.
My approach is thoughtful and straightforward:
Identify what’s not working
Simplify and improve it
Create a clearer path to enquiry
Every project is tailored, with careful attention to detail and a focus on achieving practical results.
Your website should be your hardest-working employee: guiding visitors, building trust, and generating enquiries around the clock.
Experience built over decades of design
My background spans over 30 years in graphic design, print, and web.
That experience, particularly in print, shapes how I approach layout, typography, and structure in digital work today.
I’ve worked with clients across the UK, Europe, and the United States, helping businesses and organisations present their work clearly and professionally online.
Earlier in my career, I worked in print and reprographics, developing a strong foundation in typography, layout, and visual communication.
Today, I apply those principles to improving how websites function, communicate, and generate enquiries.
Why I specialise in Squarespace
I work specifically with Squarespace because it’s a powerful platform, but only when used properly.
Many businesses build their own sites, but struggle with:
Structure
Messaging
Conversion
I help refine and improve what’s already there, so your website becomes a more effective part of your business.
Who I work with
I typically work with service-based businesses, consultants, artists and creatives who want their website to do more than just exist online. If your website feels like it should be working harder for your business, I can help you improve it.
Awards & Credentials
My work has been recognised through industry awards and partnerships, including:
Certified Squarespace UK Circle Gold Partner
SME News Southern Enterprise Awards (2024 & 2025)
These reflect both design quality and a strong focus on client results.
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![Circle Gold Partner program logo with text and icon, indicating Squarespace partnership for 2025.]()
Certified Squarespace UK Circle Gold Partner
The partner program for freelancers and agencies. I can share plan discounts and urgent priority support.
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![SME News 2025 Southern Enterprise Awards]()
SME News 2025 Southern Enterprise Awards
Best Graphic Design & Web Development Agency 2025 – Cornwall.
Client Service Excellence Award 2025 -
![Award badge for Fiona Routledge Design, recognized for best multidisciplinary web design and print studio in Cornwall at the Southern Enterprise Awards 2024.]()
SME News 2024 Southern Enterprise Awards
Best Multidisciplinary Web Design & Print Studio 2024 in Cornwall.
Remote working model
A remote web designer operates professionally to design, develop, and maintain website layouts, visual components, and user experience frameworks from outside a traditional office. This role involves close collaboration with clients, developers, and stakeholders, as well as digital communication platforms, including video conferencing and cloud-based design tools.
Responsibilities typically include creating responsive, user-centric interfaces, developing cohesive visual branding across web pages, and implementing best practices in usability and accessibility. The position also requires strong self-management, with an emphasis on meeting project deadlines, maintaining clear communication, and delivering high-quality outputs in a distributed work setting.
A lifelong interest in design
I’ve been interested in design from an early age, drawn to typography, print, and visual storytelling. That interest has developed into a lifelong career, evolving from print design into digital and web design. Today, I combine that experience with a practical focus on helping websites work effectively for businesses.
