Brand Identity

I create clean, consistent brand identities that help your business look professional, build trust, and communicate clearly. Working with you, I create unique brand identities tailored to your brief.

Close-up of the logo 'Jake Martin Graves'
Close-up of the logo 'Jake Martin Graves'

Choose a brand that works with your business model

Branding isn’t about decoration; it’s about clarity. If your brand is inconsistent or unclear, your visibility won’t perform as well as it could. I can help refine and simplify your visual identity so your website feels cohesive, professional, and easy to understand. There are many aspects to consider and embrace throughout your business model. A consistent brand is one which never sleeps and rarely confuses your audience.

A smartphone displaying the Autism Trust USA website created by Fiona Routledge Design.
A smartphone displaying the Autism Trust USA website created by Fiona Routledge Design.

Helping you to improve your brand

  • Logo refinement or redesign

  • Typography and font choices

  • Colour palette

  • Visual consistency across your website

  • Simple brand guidelines

  • Tone of Voice

  • Your Social Media marketing visuals

Branding example for "MOTHERS 2 B" and the slogan "Healthy Body, Healthy Baby." By Fiona Routledge Design.
Branding example for "MOTHERS 2 B" and the slogan "Healthy Body, Healthy Baby." By Fiona Routledge Design.

Do you need support with your brand?

  • Does your website feel inconsistent or unclear?

  • Do your visuals not reflect your business as well as they should?

  • You’ve updated your website but not your branding; do you need help?

  • Do you need a more professional and cohesive brand?

  • Do you need to roll out your brand across multiple platforms?

  • Do you want to add a weekly blog post to your website and don’t have the time?

  • You need to update your site with new content and don’t know where to start?

Start your design project

I’m an award-winning, experienced designer based in the South West of England and ready to help you realise your goals. My mission is to empower developing brands to design simple, meaningful visuals that speak their truth and enable their growth.
Your projects should look beautiful and flawless.

Design for Print & Digital

Bespoke design materials that align with your website and branding, for print and digital. Everything should feel consistent, clear, and professional.

Book production & catalogues
Brochures, leaflets & magazine design
Packaging and signage
Festivals and Events: web design & marketing materials, print & digital
Restaurant branding & menus

With over 30 years of experience in print design and production.