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Unique websites

Get clear, practical results with effective, bespoke web design. Definitely not off-the-shelf! And no stress involved!

I don’t focus on trends, unnecessary complexity, or over-designed websites. The focus is on clarity, communication, structure, and helping your website support your business. I’m not into headache-inducing, fast videos either. It’s about the message, and it needs space to breathe. This is why I love Squarespace. It’s fab for pop-up shops too!

You may already have a website, but it’s not generating enough enquiries, visitors aren’t taking action, or you’re not sure what’s working and what isn’t. It can be confusing, and sometimes it feels too expensive to fix.

You may want a brand new shiny one. In most cases, the issue isn’t the platform; it’s how the website is structured and communicated. I build all my sites from scratch. That way, you’ll know you’re getting a unique site! I have years of design agency experience, but I don’t charge agency prices. After the website goes live, you can email me for hourly freelance updates or to add new content.

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Website support

If your website needs more than small changes, I offer focused redesigns to improve how it works. Websites need to evolve. You may be looking for clearer messaging, better structure, an improved user journey, and stronger calls to action. Sometimes, websites only need improvements. You may need help re-aligning your core message.

If you’d like help implementing the recommendations, I can redesign key pages, improve structure and messaging, or refine your website to make it more effective. I can troubleshoot and fix issues at an hourly rate.

I offer ongoing competitive support, rather than frustrating subscriptions or monthly retainers with expensive web masters. My studio can add new content whenever you need it. Contact me for more information.

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“I needed a website, but didn't have a clue where to begin. I looked at several other artists’ websites for inspiration and made a note of who designed them. My favourite was designed by Fiona. She first explained the process, then helped me every step of the way, taking my various ideas and information and crafting them into something I am now proud to own. Although Fiona did the hard work, the website is about me and what I do, not just an off-the-shelf package with my name added. Knowing she offers personal ongoing support whenever I need it is also reassuring. Thank you Fiona!”

-- Sarah J Stanley, Fine Artist
“The marvellous Fiona Routledge has been a total legend in creating this beautiful piece of digital work. Thank you. I am so looking forward to working on this new Squarespace platform and being a complete nerd! It has been a fabulous opportunity to bring together my work, reflecting on past achievements and sharing news and information with my followers and art collectors.”

-- Lizzie Black ROI
“I had the pleasure of working with Fiona on our website, Mothers2b.com. I am very particular when it comes to work like this and Fiona’s work truly blew me away. She went above and beyond and the final result is more than I could ever have imagined. I highly recommend working with Fiona. She is punctual, professional, and so talented. Do not hesitate to contact her for all of your website needs!”

-- Isabella Yon, MSc, NTP Director Mothers2B LLC
“Approachable, friendly and professional. Experienced with a wide and up to date knowledge of website building and website applications. Empathetic when dealing with clients who may not be fully conversant with the technicalities of presentation and selling on the web. I couldn’t have found a better person to lead me from my idea of having a website through to the development and realisation of an excellent showcase from which to present my paintings to a wide audience.”

-- Dr Nigel Haward
“It’s looking great and feels much simpler from my perspective. I feel better having one good website rather than 2 with different domains, neither of which were quite right. I’m pleased the site will be ready for my next Online Exhibition that will be towards the end of August. Many thanks for the great, (and speedy) work you’ve done so far.”

-- Craig Underhill, Ceramic Fine Artist

Are you looking for a new website or simple changes?

A website review is the simplest way to find out what’s holding it back and how to improve it.

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