Curriculum Vitae | Updates

Fiona Routledge Design, FER

Creative Director and Owner, Art Director, Graphic Designer, Web Designer and Developer (2020-present)

Squarespace Gold Circle Member UK

Doherty Porcelain website, e-marketing and e-commerce. Optimising and populating Jack’s pop-up online shop exhibitions, working with email marketing to enhance and promote their brand online to great success. Updating their website content and producing a second edition of their limited edition book, Living Space, and print handling with St Austell Printing Company.

Working with author Saira Shah to republish her memoir, The Storyteller’s Daughter. It will be available as an ebook, Paperback, and hardback on Amazon.

In 2025, I worked with Cornish horticulturist Stan Williams on his memoir, My Life in Plants. You can buy it on Amazon in paperback.

Brand, book design and production in print and digital formats, and the ongoing development of the Squarespace website for Mothers2B for a team based in Florida and Austin, Texas. I have known Jonathan Tommey for 25 years and was fortunate to be chosen to work with him and his daughter, Bella, on this massive project. I have worked on the ebook Understanding Nutrients with the team. It is also available in paperback. Discover a new recipe book for Bella called the Well-Nourished Mother, plus a new website for the Autism Trust USA team.

Coming soon, the brand-new Mothers2B App and a brand-new online course for the Mothers2B website.

Brand and Squarespace website for fine artist Lizzie Black.

Brand and Squarespace website for ceramicist and artist Craig Underhill, including e-commerce. In late 2025, I created a new book, An Inch to a Mile, for Craig Underhill. It is available in his shop in short runs. There is also a new Workshops page on his site, which I laid out for Craig in January 2026.

Brand and Squarespace website for watercolour artist Nigel Haward, including e-commerce.

Not-for-profit branding, digital marketing and WordPress starter website for local community group St Piran’s Artists.

Brand and website for ceramist Claudia Barreira, built with Squarespace.

Brand and website for geometric artist Philip Howson, built with Squarespace. Philip Howson Art, including e-commerce.

Brand and Squarespace website for fine artist and sculptor Samvado.

Beneath the Surface is a large-scale print book for Cornish Lithium about the history of mining art in Cornwall. Working with editor and director Chris Tuff, in development.

Squarespace website for Landscape gardeners, Coast to Coast Landscape Projects.

Brand, WordPress Elementor Pro, and WooCommerce website for Sladers Yard Gallery in Bridport, Dorset, for Anna Powell. Creating an artist website for many artists, with e-commerce and regular exhibitions, has been a massive undertaking over the last three years.

Re-launching the 2023 website, adding new imagery and creating print-ready collateral for St Ives Food and Drink Festival for iLow Events, St Ives BID and Meor.

Clients: Doherty Porcelain, Mothers2B, Cornish Lithium, Nigel Haward, Craig Underhill, Claudia Barreira, Slader’s Yard Gallery, Jake Martin Graves, Linda Fawke, Jonathan Veale, Tom Reiss, Meor, Philip Howson Art, James Wilton Dance, DR2 Dance Republic, Hubbox, Guildhall St Ives, St Ives BID, St Ives Food and Drink Festival.

Meor Design Agency

Senior Graphic Designer, Web Designer & Developer (2015-2019)

Branding, graphics, and web building for clients in the hospitality industry, as well as B2B and events.

Clients: Hubbox, Alba Restaurant, Porthminster Beach Café, St Ives BID, St Ives Food & Drink Festival, St Ives Town Council, Penzance BID, New Craftsman Gallery, Trevalgan Farm Holidays, Coco Kitchen, St Ives in December, Talay Thai, Balcony Restaurant, Lukes and Co, St Ives Bakery, Rivendell Guest House, NO2O Skincare, A Brows, Doughnut Addict, Blue Thunder, So Salata, Kuku Sushi Bar and Restaurant, The Mex, Baker Tom’s, Firehouse Bar and Grill and Port of Call.

Mayne Design

Senior Graphic Designer, Art Director, Web Designer & Developer (2008-2015)

Art Director for print magazine Autism File, sold in WHSmith and online, in the UK and the US. I developed, designed and produced the US version of Autism File, which was nominated for an ACE International award.

Art Director for print magazine Autism Science Digest: The Journal of Autism One (sold in Barnes and Noble in America). Developed house style, typeset layouts, illustrations, photography, advertising, and print-ready artwork. Adverts, brochures, billboards, marketing projects, campaign concepts, programmes, flyers, books, digital and printed graphics for B2B clients.

Book designer for William Walsh, Jonathan Veale, Teri Arranga, Cornish Language Board - Cornish Dictionary

Clients: Autism File, Autism One, Fast Fun Sailing Grenada, Jake Martin Graves, Newlyn Fish Festival, Expo Southwest, Design 79, Cornish Language Board

Rowe the Printers

Graphic Designer (2000-2008)

Graphic designer in a digital reprographics studio for a printer for over 8 years. I worked one-to-one with a variety of clients and learnt the ins and outs of printing and finishing in a fast-paced, productive environment. 

Clients: Miller Countrywide, Cornwall Farmers, Ocean Housing, Hudson Art, Stratton Creber, Lemon Street Gallery, Murray King, Miller & Son, Kew, Killiow Golf, National Trust, Hall for Cornwall, Roy Ray, Kurt Jackson, John Miller

Bull Card Systems

Studio Manager & Graphic Designer (1997-1999)

I worked for Bull Card Systems for 2 years, upgrading and setting up a new digital studio, installing new equipment, and introducing new procedures to their complex printing system for producing plastic-printed cards. As well as running the studio and employing a repro assistant, I worked on developing new and existing designs for bank and store cards, ensuring the artwork adhered to the strict guidelines of Visa, Mastercard and American Express.

Clients: Abbey National, DfEE, Lloyds Bank, Barclaycard, Barclays, Bristol City Football Club, Capital One, Chessington World of Adventures, Christies, The Cooperative Bank, David Lloyd, Debenhams, Dorothy Perkins, Goldfish, Goldsmiths, Iceland, Marbles, RSPB, Saga, Selfridges, Safeways, National Bank of Ukraine

Education

Penwith College

HTML Web Starter (2012)

Learning how to build a basic website using HTML and CSS.

Falmouth School of Art & Design | Falmouth University

HND + OND Graphic Design (1984-1988)

My training focused on print design and typography. Trained in analogue techniques, including advertising, typesetting, print and magic marker visuals. 4 years later, I was adapting them to digital Apple Desktop Publishing for high-end reprographic printing.

Cornwall College of Further and Higher Education

A Levels (1982-1984) Art - English - French

Pool Comprehensive School

(1980-1982)

Art - English Language - English Literature - French - Geography - Mathematics - Spanish

Penzance Girls Grammar School

(1977-1980)