Doherty Porcelain
Developing and improving a Squarespace e-commerce website for an established ceramics brand
Project: Doherty Porcelain
Platform: Squarespace
Focus: E-commerce + ongoing improvements
Outcome: Structured site supporting global sales and seasonal launches
Overview
An ongoing Squarespace website and e-commerce project for Doherty Porcelain, supporting the growth of their online presence and seasonal product launches.
The Objective
The aim was to create and maintain a website that could:
Showcase handcrafted porcelain collections clearly
Support limited-time online sales events
Handle increasing traffic and demand
Provide a smooth and reliable e-commerce experience
The Challenge
As the brand grew in visibility, particularly following national media exposure, the website needed to evolve.
Key challenges included:
Managing high demand during product launches
Structuring the site for both storytelling and sales
Keeping the website updated and aligned with the business
Ensuring strong performance across devices
What I delivered
This has been a long-term collaboration, including both initial development and ongoing improvements.
Website Design & Development
Squarespace website design and build
Upgrade from Squarespace 7.0 to 7.1
Improved mobile responsiveness and functionality
Ongoing structural and performance improvements
E-commerce Setup & Management
Online shop for porcelain and stoneware collections
Creation and management of seasonal “pop-up” shop launches
Product uploads and collection organisation
Marketing & Content
Design and production of the Kiln Diary email newsletters
Support for coordinated launch campaigns
Integration with social and email marketing
Ongoing Support
Regular updates to the website
Event and content updates
Continuous refinement as the business evolves
The Result
The website now supports both brand presentation and high-demand sales events.
A clear and consistent online presence
Smooth handling of limited-time product launches
Improved user experience across devices
Continued growth in audience and engagement
The site plays an active role in supporting sales and connecting with collectors worldwide.
Working Process
This has been a long-term collaboration built on consistency and trust.
Ongoing communication and planning
Structured preparation for each product launch
Regular updates and improvements
Additional Work
Design of a large-format printed book
Branding and promotional materials
Signage and supporting print design
Testimonial
“It was such a pleasure to work with Fi on designing both our website and book. It was a special project and with her depth of experience she was able to translate all our ideas and our vision into reality with care, attention to detail and a truly professional approach. Thank you.”
If your website needs to support e-commerce or isn’t performing as effectively as it could, I can help you improve it.
Brand Design and Imagery for Doherty Porcelain
Doherty Porcelain postcards
Flyers for an exhibition at Newcraftsman Gallery, St Ives
Living Space Limited Edition Book by Jack Doherty
