Mothers 2B
Building a comprehensive Squarespace website to support and guide new parents
Project: Mothers2B
Platform: Squarespace
Focus: Complex content + user journey
Outcome: Clear, structured website supporting user engagement
The Overview
A full Squarespace website and brand development project for Mothers2B, designed to provide structured, accessible support for parents from preconception through early childhood.
The Objective
The goal was to create a clear, comprehensive platform that could:
Present a large amount of specialist information in an accessible way
Support users at different stages of family planning
Build trust through professional design and expert content
Provide tools and resources to guide users through their health journey
The Challenge
The project involved bringing together a wide range of content and expertise into a single, cohesive website.
Key challenges included:
Structuring a large volume of detailed information
Creating a clear and intuitive user journey
Maintaining clarity across complex health topics
Ensuring the site remained easy to navigate and use
What I delivered
This was a complete design and build project, including:
Website Design & Build
Fully responsive Squarespace website
Structured layout to support complex content
Clear navigation and user flow
Branding
Logo design
Typography and visual identity
Consistent styling across all materials
Content & Resources
Design and development of a comprehensive e-book
Integration of blog content and educational resources
Set up for future features, including consultations and newsletters
Interactive Tools
Two in-depth self-assessment questionnaires:
These tools provide structured, user-led insights into health and nutrition.
The Result
The finished website provides a clear, structured platform that supports users through a complex and important journey.
Information is easier to navigate and understand
Content is presented in a more accessible way
The site supports both education and engagement
A strong foundation has been created for future growth
Working Process
The project was delivered remotely, with close collaboration with the client throughout.
Collaboration via Zoom and phone
Structured development in stages
Ongoing feedback and refinement
Testimonials
“I had the pleasure of working with Fiona on our website, mothers2b.com. I am very particular when it comes to work like this and Fiona’s work truly blew me away. She went above and beyond and the final result is more than I could ever have imagined. I highly recommend working with Fiona. She is punctual, professional, and so talented. Do not hesitate to contact her for all of your website needs! Everything is looking great.”
“I have known Fiona for almost 25 years and started using her professional skills on a quarterly magazine “The Autism File” produced from 2000 until 2016. Fiona was responsible for all design, type setting, font selection, images and art work for the magazine and we were absolutely delighted every time with the result.
I have been writing the Mothers2B LLC script since 2016 and had completed two self diagnostic assessments, an extensive website, a book titled “Understanding nutrients” and had no hesitation in asking Fiona to complete all of the above.
Fiona has worked incredibly hard on this project, designing and executing a brilliant and truly aesthetic website and book. Her dedication to this project has been second to none, and her professional skill set and experience allowed her choice of colours, fonts, imagery, design and layout to produce an exceptional, fully functional website. The book is stunning and Fiona has again produced a leading book in the field of nutrition. She also set up its availability as an e-book, PDF and hard copy. This took time and patience, and we have completed a corporate masterpiece thanks to Fiona.
Please view our website and book to see what a talent Fiona is and please contact me directly if reference is ever required. Email: jonathantommey@gmail.com.”
Additional work
Development of the Understanding Nutrients e-book (digital and print), sold on Amazon and the Mothers2B website
Development of the Well-Nourished Mother recipe e-book sold on the Mothers2B website
Integration with platforms such as Fullscript
Preparation for booking functionality via Acuity and Consultations
Creation of The Media Room, a complete video library of content from the CHD.
If your website needs to handle complex content or isn’t as clear and effective as it could be, I can help you improve it.
Brand Design and Imagery for Mothers2B
