Lizzie Black ROI
Refreshing a website to better showcase artwork and encourage commissions
Project: Lizzie Black ROI
Platform: Squarespace
Focus: Presentation + user journey
Outcome: Clearer site supporting enquiries and engagement
Overview
A Squarespace website redesign for fine artist Lizzie Black ROI, focused on improving how her work is presented and making it easier for visitors to explore, enquire, and book workshops.
The Objective
The aim was to create a clear and minimal website that could:
Showcase a large body of artwork effectively
Present available work and commissions clearly
Support promotion of tuition workshops
Provide a simple way for visitors to stay connected
The Challenge
The existing website needed to better reflect the quality of the artwork while remaining easy to navigate and update.
Key challenges included:
Presenting a large archive of work without overwhelming the viewer
Maintaining a minimal design that allows the artwork to stand out
Structuring the site to support both viewing and enquiry
Ensuring the site could be easily managed by the client
What I Delivered
Website Design & Build
Redesigned Squarespace website
Clean, minimal layouts to highlight artwork
Fully responsive across mobile and desktop
Branding
New visual identity based on the artist’s signature
Consistent typography and styling across the site
Structure & User Journey
Dedicated areas for:
Painting archive
Available work
Commissions
Workshops
Clear navigation to support exploration and enquiry
Usability & Flexibility
Built for easy client updates
Integration of email newsletter signup
Simple structure to support ongoing use
The Result
The updated website provides a more focused and professional presentation of Lizzie’s work.
Artwork is easier to view and navigate
Visitors can clearly explore available work and commissions
The site supports both promotion and engagement
The artist can confidently manage and update the site
Working Process
The project was delivered collaboratively, with a focus on refining presentation and structure.
Development of design concepts
Iterative refinement of layout and content
Close collaboration throughout
Testimonial
“The marvellous Fiona Routledge has been a total legend in creating this beautiful piece of digital work. Thank you. I am so looking forward to working on this new Square Space platform and being a complete nerd! It has been a fabulous opportunity to bring together my work reflecting on past achievements and sharing news and information with my followers and art collectors.”
