This project is all about giving your baby the best start in life. Being a mother myself, the topic is close to my heart. I worked for Jon and Polly Tommey in print for many years, before their move to Austin, Texas from London.

Last year, I began developing a new website called Mothers 2B for their daughter, Bella Yon on the web platform Squarespace. Covering all aspects of preconception to first years, the website offers detailed help in many areas, including health, for all Mothers to be. The team have sourced and recruited the world’s leading experts in functional and integrative medicine, nutrition, obstetrics, gynaecology, homoeopathy, and environmental medicine to support mothers on this beautiful journey.

To date, this is one of the largest projects I have ever undertaken and completed on my own. Working with Bella and Jon from start to finish has been an absolute pleasure. I couldn’t have asked for a better working relationship, and we worked together online, using Zoom and by phone.

 
 

I created the branding for every aspect of this project, from the logo, typography, and imagery to questionnaire surveys, as well as a comprehensive e-book and paperback book about understanding nutrients. Soon, there will be a scheduling area to book consultations online using Acuity and email newsletters.

Once the web design was agreed upon, I built the fully responsive website in Squarespace. I added a dropdown menu plugin; the design aesthetic enhancing the functionality. The site was developed in several stages, and I worked closely with Bella and Jon to complete it. We introduced blog stories and links to their recommended supplements using the platform Fullscript.

Mothers2B dropdown mega menu for Preconception

Specifically linked with the Mothers2B website, I designed and built two free-to-use comprehensive self-assessment questionnaire forms (using the platform Formpl.us). The Diet Lifestyle Toxin Assessment (DLT) and the Nutrient Deficiency Symptom Assessment (NDSA) are in-depth assessments of your ongoing health. This NDSA provides three pages of the essential 33 nutrients the body requires, each with associated deficiency symptoms for you to work through carefully.

Click on either image to open the links to the questionnaires.

I had the pleasure of working with Fiona on our website, mothers2b.com. I am very particular when it comes to work like this and Fiona’s work truly blew me away. She went above and beyond and the final result is more than I could ever have imagined. I highly recommend working with Fiona. She is punctual, professional, and so talented. Do not hesitate to contact her for all of your website needs! Everything is looking great.
— Isabella Yon, MSc, NTP. Director Mothers2B LLC

I developed an in-depth e-book called Understanding Nutrients with Jon, which will also be available as a paperback through Amazon. You can buy it as a digital pdf through the Mothers2B shop. The images were sourced from Unsplash.com, 123rf.com, and Freepik.com. Understanding Nutrients was professionally edited by Lyn Fattorini.

I have known Fiona for almost 25 years and started using her professional skills on a quarterly magazine “The Autism File” produced from 2000 until 2016. Fiona was responsible for all design, type setting, font selection, images and art work for the magazine and we were absolutely delighted every time with the result.
I have been writing the Mothers2B LLC script since 2016 and had completed two self diagnostic assessments, an extensive website, a book titled “Understanding nutrients” and had no hesitation in asking Fiona to complete all of the above.
Fiona has worked incredibly hard on this project, designing and executing a brilliant and truly aesthetic website and book. Her dedication to this project has been second to none, and her professional skill set and experience allowed her choice of colours, fonts, imagery, design and layout to produce an exceptional, fully functional website. The book is stunning and Fiona has again produced a leading book in the field of nutrition. She also set up its availability as an e-book, PDF and hard copy. This took time and patience, and we have completed a corporate masterpiece thanks to Fiona.
Please view our website and book to see what a talent Fiona is and please contact me directly if reference is ever required. Email: jonathantommey@gmail.com.
— Jonathan Tommey BA MSc. Director Mothers2B LLC
 
 
Fiona Routledge

Creative Graphic Design Studio and Website Creator

https://fionaroutledge.com
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